Exploiting the Crisis: Driving Data Quality Using Anecdotes

February 3, 2011 by · 1 Comment
Filed under: Business Impacts, Data Quality 

Anyone who regularly reads this web site as well as my other media outlets knows that I am an advocate of clearly defining measures for assessing how poor data quality impacts the business. In fact, one of the main challenges of establishing a data quality program is effectively communicating the value of improved data quality to senior managers. You might think that showing some specific failures and their impacts would be enough to make the argument to invest in improvements, but unfortunately this is often not the case.
Management’s attention is more dramatically grabbed by catastrophic events. Acute disasters linked to data issues, ongoing horror stories, and even entertaining anecdotes will probably resonate with many people in the organization because of the drama as well as the chance for motivated individuals to react to the problem with a heroic effort that appears to save the day.
Read more