Local Businesses, Social Coupons, and Customer Management
Last week I shared some thoughts about the popularity of local social network sites working with small businesses to issue coupons to drive new customer acquisition and in-store cross- and upselling. While I questioned the value, it is clearly a phenomenon that does seem to appeal to both the customer community and a number of businesses.
So my next question is about customer management: as a local business owner, how can you monitor the success of your coupon program in terms of measuring new customer acquisition and upselling?
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